For those who dare
to break the mold.

OUR PHILOSOPHY

Disruptive Branding™ is the foundation of every Attic Salt identity. We believe your brand should be an extension of your unique business, not a carbon copy of your industry.

We combine strategy with clever storytelling to create a one-of-a-kind brand experience that commands attention and makes your customers fall in love again and again.

The method to our mastery

Immersion

We work to deeply understand the ins and outs of your business, industry, and competitive landscape as if it were our own.

Strategy & Messaging

Leaning into your brand's essence, we to define your unique positioning and craft a clear messaging system authentic to your brand.

Design

Guided by our strategy and your vision, we’ll bring your unique brand to life with a visual language your team can use with confidence and consistency.

Launch

From brand strategy to deliverable production and beyond, count on us to expand your new brand identity across every channel and user experience.

Support

We're your long-term branding partner in crime. Retain us for ongoing implementation of strategy, design, copy, and more.

Introducing Brand Seasoning™

We invented Brand Seasoning to gamify the brand strategy experience. From workbooks, card games, and digital frameworks these sharp tools are designed to help you cut through the noise of your industry with an unprecedented level of brand and business clarity.