After their fourth M&A and second internal name change in two years, global technology reseller Trox+Tierney hired AtticSalt to craft a new name and identity that distinctly differentiated them from their their “corporate” competitors while uniting their divided subcultures.
After an immersive week-long workshop and nationwide qualitative research, our team planted the seed to sprout the Bluum name, mission-driven messaging, and highly evocative visual identity system.
Bluum launched the new brand at the company’s national annual sales conference and it become an instant hit among staff and vendors. Without the clutter of four different divisions, the company moves forward united by the purpose creating greater access to education.
