Zanda (formerly Power Diary) is the "by practitioners, for practitioners" software trusted to help practice owners work smarter and thrive. With 15 years of evolution behind them and U.S. expansion on the horizon, Zanda set out to fully transform their brand.
This initiative focused on doubling down on their mission: to make managing health practices easier, more efficient, and genuinely enjoyable. Collaborating closely with the Zanda team, we uncovered the driving force behind this story—an enduring energy and optimism that defines their approach. Their priority was clear: to equip practitioners with tools that simplify admin tasks, helping them run their practices on their terms and focus on what matters most.
From these insights, we crafted a refreshed identity that captures Zanda’s drive to empower practitioners. The brand now brings together a vibrant new look, empathetic tone, and a buzzing sense of purpose. And yes, there's even an iconic brand mascot (who you'll meet later).
