Transformational identities & experiences for brands on the move.

Branding for your next chapter.

Attic Salt® helps challenger brands at critical inflection points navigate organizational change with creativity, clarity, and confidence. We are devoted disciples of behavioral science and specialists in the disciplines of brand creation, expansion, and realignment.

Strategy

Brand Positioning
Brand Platforms
Brand Architecture
Customer Journey

Language

Naming
Brand Story
Voice & Tone
Copy & Messaging

Identity Design

Visual Identity Systems
Motion Identity
Web & UI Experience
Brand Guidelines

Launch & Beyond

Change Management
Rollout & Implementation
Launch Campaigns
Fractional Creative Support

Featured Work

WARNING: (1) SIDE EFFECTS OF ATTIC SALT MAY INCLUDE RAPID GROWTH, DANGEROUS LEVELS OF DIFFERENTIATION, AND MIND-BLOWING CLARITY. (2) WORKING WITH ATTIC SALT IMPAIRS YOUR ABILITY TO BE INVISIBLE AND MAY POSE A THREAT TO THE COMPETITION.

Loud Spectrum

A new name, identity, and design system for the founder of flavor.

Branding

Motion

Naming

UI/UX

Tempe Tourism

New identity for Arizona's most culturally diverse city.

Branding

Motion

UI/UX

Zanda

A buzz worthy new identity for practice management.

Branding

Motion

UI/UX

Bluum

Uniting company culture with a mission-driven rebrand

Naming

Branding

UI/UX

SmartScrubs

Revolutionizing the way healthcare heroes suit up.

Branding

UI/UX

Motion

Bond

Concierge hospitality meets the workplace.

Branding

Motion

UI/UX

More Case Studies

Globally RECOGNIZED

Trailblazing craftsmanship that wins hearts and awards.

Testimonials

Of all the experienced agencies I have worked with, AtticSalt stood out in their competence and understanding of the subject matter and backed it up with solid execution.

Srini Vasan, CEO, Pawgo

Going through the full rebranding process has been the biggest/most challenging project during my 7-year career at Edustaff. Your team made the transition smooth, seamless and gave our company the sophisticated “face-lift” we needed. We are so grateful to Attic Salt.

Angeline Noble, Marketing Director, Edustaff

From the logo to the language, we absolutely love everything. Y'all kick ass!

Brandi Eppolito, VP of Marketing, Propello

I've really been blown away by this entire process, the software you're using just puts all the comments we've been talking about into something we can see and feel.

Michael Eck, CMO, Credit Union 1

Working with AtticSalt on my company's brand identity was my best experience since creating my business. You are one of the few who delivered on every promise, every time, and with attention to every single detail.

Kay Diggs, Founder, Tappetite

What impressed me the most about AtticSalt was the thoroughness of their discovery process. This immersion clarified what our unique value to the world really is. In addition, we were drawn to Rani's personality, his passion, and his expertise. Working with him and the AtticSalt team was worth every penny.

Beth Jim, Marketing Director, SmartScrubs

I'm digging ALL of the concepts, which honestly makes this an even better experience — money well spent!

Derrick Brown, Founder, FreeSpade

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The branding agency for visionaries, challengers, and changemakers.