A brand rooted in storytelling.

MORE THAN A NAME

We found inspiration for our name in Attica, a region of Ancient Greece encompassing the city of Athens. The Attics were revered as clever storytellers who charmed audiences with their refined, delicate wit, a trait that came to be known as Attic Salt. This concept—sparkling thought, well expressed—is the guiding principle in our creative process.

Future of Finance Summit

Beijing, China

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Brand Design Process

Valencia, Spain

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Client Workshop

Scottsdale, AZ

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Attic Salt Studio

Scottsdale, AZ

01/00

Brand Naming Workshop

Phoenix, AZ

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Addy Awards

2022

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Teste

A powerful brand identity has the capacity to transform a business, disrupt industries, build community, and shape the future.

That's why our team is obsessed with human behavior, design, and its impact on organizations. We’re a diverse team of empathetic creatives that create positive change for a living. We surround ourselves with people and projects that honor our values and push the world forward.

Our brand commandments

Make It Better

We’re on a quest to vanquish mediocrity. We honor our craft by striving for excellence on every single project — consistently raising the bar for ourselves and the people we serve.

Question Everything

We challenge convention by thinking beyond industry standards. We approach every task and project with a childlike curiosity to understand its unique challenges, and we don’t stop until it's perfect.

Collaboration Over Competition

We’re team players. We work in lockstep with our partners and each other to develop well-vetted solutions seasoned with diverse perspectives.

Less Is More

Simple ideas stick. We eliminate unnecessary complexity to make it easy for people to understand and relate to what makes each brand uniquely special.

Extreme Ownership

Greatness requires great responsibility. Success is achieved when we treat every task and project as if it were our own. We say what we’ll do and do what way say.