Great Brands Start With Great Stories.

MORE THAN JUST A NAME.

AtticSalt is an old adage that means sparkling thought, well expressed. Originating from a region in Ancient Greece called Attica. The Attics were famously known for being clever story-tellers that could charm anyone with their refined, delicate wit. This became known as AtticSalt and is the guiding principle in our creative process.

Our Studio

We invest in people, not cushy office chairs, because we believe that our clients should pay for great work, not the facade of fancy furniture. We believe in investing our time in work that we’re passionate about and expect that same passion from all of our team members, partners, and clients.

Philosophy

We believe that many of the world’s greatest problems can be solved through better communication and design. Great ideas aren’t conceived inside of boxes and boardrooms, they’re created through inspiration and collaboration.

Philosophy

Meet The Team

Rani Sweis Creative Director / Founder

Hermes Mazali Art Director

Rick Nulman Content Strategist

Johanna Silva Director of Photography

Niko Director of Barketing

Our Method

We believe that effective design is the result of a strategic process which provides differentiated value to every project while ensuring functionality in all brand environments.

01. Discover

Our integrative process begins with full immersion to completely understand the ins and outs of your story and what makes your brand tick, so that we can effectively tell those tall tales to the rest of the world.

02. Define

Every successful brand has a ironclad strategy. Together with our partners, we facilitate collaborative workshops and research studies to define a concrete action plan to help you reach your branding goals.

03. Design

With an arsenal equipped with ideas backed by strategy our team will craft concepts that embody the essence of your brand and position your brand for success. A final direction is selected, developed and refined.

04. Deploy

As your brand partner we’re committed to help you successfully launch your brand into the world. We’ll help create awareness and reinforce you new brand through campaigns, packaging, social media and more.