We found inspiration for our name in Attica, a region of Ancient Greece encompassing the city of Athens. The people of Attica were revered as clever storytellers who charmed audiences with their refined, delicate wit, a trait that came to be known as Attic Salt. This concept—sparkling thought, well expressed—is the guiding principle in our creative process.
Our Studio
We invest in people first; we believe our clients should pay for great work, not fund our fancy offices. We invest our time in work we’re passionate about, and we expect that same passion from all of our team members, partners, and clients.
Philosophy
We believe that many of the world’s problems could be solved through better communication and design. But great ideas are rarely created with stagnant thinking in stodgy boardrooms; they’re conceived through creative inspiration and collaboration.
Philosophy
We believe that many of the world’s problems could be solved through better communication and design. But great ideas are rarely created with stagnant thinking in stodgy boardrooms; they’re conceived through creative inspiration and collaboration.
Meet The Team
Rani SweisCreative Director / Founder
Kathy MorganDir. of Brand Support
David MasBrand Designer
Diego NegreteBrand Designer
Lauren Carr GassoMessaging Strategist
Rick NulmanMessaging Strategist
NikoDirector of Barketing
Our 4D Process
We believe that effective design is the result of a strategic process which provides differentiated value to every project while ensuring functionality in all brand environments.
01. Discover
To begin, we fully immerse ourselves in your company so that we can uncover what makes you special. We’ll use the ins and outs of your story to craft a strong brand that represents you to the world.
02. Define
Every successful brand has a ironclad strategy. Together with our partners, we facilitate collaborative workshops and research studies to define a concrete action plan to help you reach your branding goals.
03. Design
Equipped with this new strategic understanding, our team will craft a series of creative concepts that embody your brand’s essence and position your brand for success. We’ll work with you to select, develop, and refine a final direction.
04. Deploy
As your partner, we’re committed to the life of your brand beyond delivering assets. We’ll guide you through successfully launching your brand into the world, reinforcing your new identity through web, packaging, social, and more.
