We found inspiration for our name in Attica, a region of Ancient Greece encompassing the city of Athens. The people of Attica were revered as clever storytellers who charmed audiences with their refined, delicate wit, a trait that came to be known as Attic Salt. This concept—sparkling thought, well expressed—is the guiding principle in our creative process.
We invest in people first; we believe our clients should pay for great work, not fund our fancy offices. We invest our time in work we’re passionate about, and we expect that same passion from all of our team members, partners, and clients.
We believe that many of the world’s problems could be solved through better communication and design. But great ideas are rarely created with stagnant thinking in stodgy boardrooms; they’re conceived through creative inspiration and collaboration.
We believe that many of the world’s problems could be solved through better communication and design. But great ideas are rarely created with stagnant thinking in stodgy boardrooms; they’re conceived through creative inspiration and collaboration.
We believe that effective design is the result of a strategic process which provides differentiated value to every project while ensuring functionality in all brand environments.
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