As Solera grew from a diabetes prevention program into a leader at the intersection of healthcare and technology, their brand needed to evolve as well. Solera partnered with Attic Salt to realign their identity to reflect both their current impact and future ambitions.
Our goal: make Solera's unique value unmistakably clear to employers, brokers, and buyers. We crafted an identity that captured Solera’s core strength—simplicity—and communicated it in a way that made healthcare management feel accessible, efficient, and even a bit provocative.
The rebrand defines Solera’s role in digital healthcare delivery and positions them as a progressive solution, setting them apart from traditional healthcare management. It embodies their ability to adapt and meet the needs of health plans and employers, positioning Solera for success in a new era.
