Red Rover

Red Rover


Empowered by a vision to put the best educators in every school every day, Red Rover sought us out to help them name and design the brand that would completely reimagine how school districts fill their absences with qualified subs.

What We Did

Naming, Tagline, Brand Story, Messaging, Positioning, Content Strategy

Logo Design, Visual Identity Design, Illustration, Website Design, Print & Packaging


Rani Sweis, Brand Strategy
Kathy Morgan, Project Mgmt
Hermes Mazali, Art Direction
Emiliano Carbon, Art Direction

AtticSalt took the time to understand our business objectives and help us hone in on a winning brand strategy. We find them to be much more than a vendor, but consider them as true friends. Even when the pressure is on, they deliver on-time and with quality.



Playing outside the box.

Beyond modern intuitive software, Red Rover’s founders have a deep commitment to improving education and delighting their customers. This commitment fueled them to create something that felt more human and way less institutional than the existing solutions. Disruptive differentiation requires courage to veer off the old beaten path and give the industry something refreshingly new. Their bravery and passion emboldened us to push the boundaries in a way the industry hadn’t seen before. We were challenged to create an identity that celebrated school days, playfulness, and the essence of team collaboration while also communicating the quality and professionalism of their products and services.

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A name and logo that makes you smile.

The Red Rover name is adapted from the popular playground game and is a reflection of the brand’s values and value proposition. It’s symbolic of K12, and also evokes humanity and collaboration among its districts. In the traditional game, players link arms in a side-by-side line and invite others to “send someone on over.” The stronger the team, the more unbreakable the bond between players. Similar to the premise of the game, Red Rover software provides districts with great transparency, connection, and the ability to invite qualified substitutes over to fill an absence.

Also inspired by the playground game, the Red Rover logo is an abstract, simple, and scalable icon that symbolizes an education professional who is open and ready to link arms with other professionals in their district.

Fun fact: If you put several icons side by side you can see the Red Rover line come to life.


Unmistakably Red Rover

Given its unique technology and service, we felt the Red Rover brand deserved an unmistakable visual system. We used a mix of primary colors to craft an elevated, yet familiar, color palette and paired it with the distinct “Super” typeface from Grilli Type. We then created a custom illustration style unique to Red Rover and implemented it across every single Red Rover application to create brand awareness and consistency.


A logo system that's ready for anything.

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A dynamic logo system

Customer delight at every turn.

In our discovery, we profiled every buyer and influencer of the brand and mapped the customer journey of each. By doing this we were able to identify every single customer touchpoint. From analog to digitial, we created a memorable brand experience at every stage of the buying process.


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