From A to Z and everything in between
The new Zanda name, crafted by the team at Lexicon, was inspired by the rhythm and movement and flow that the brand creates for practitioners. We also found it super clever that the Zanda name, just like the product encapsulates everything from “A” to “Z” “AND” back again. This new name better reflects the full capabilities of the platform which as grown far beyond a calendar, or diary as its called in the UK and Australia.
The new "Zing" brand mark features two fluid lines intersecting at key points to form a Z in motion. This symbolizes the seamless flow and adaptability needed to keep a thriving practice humming with efficiency.
Our approach
Our brand immersion revealed a crucial insight: owners are the DNA and primary provider of a practice. Their role is not just significant, but integral to the business. However, business operations often keep them from doing what they enjoy the most—and that's definitely not paperwork!
Our strategy was inspired by the highly efficient and purposeful life of bees. Energetic and focused, bees excel at completing tasks to make the most of their day. They work smart, never relying on guesswork, and their decisions impact the entire hive. Sound familiar?
The goal of this direction was to infuse Zanda with the same energy and precision. The result is a concept that encapsulates the "buzz" of efficiency that Zanda brings to practice management, enabling practitioners to work smarter, achieve more, and focus on what truly matters.
Busy work meets its match
Bizzy is Zanda's new brand mascot, adding personality and a touch of play to the customer experience. This little bee knows how to get work done, embodying the themes of autonomy, efficiency, and confidence that define the brand. Such a fun, dynamic touch enhances campaigns, website, and internal resources, bringing Zanda’s message to life in a memorable way.
Bizzy also serves as a visual link to Zanda’s Connecting Line element, representing the bee's path—a familiar and meaningful symbol. This ties the brand’s loopy, energetic lines to something tangible, giving them purpose in the design while lending a helping hand everywhere from task management to an AI chat feature.
Tech that tickles the senses
As we designed the visual identity system it was important for us to maintain continuity throughout Zanda's most important brand touch point — the platform. We designed a new UI/UX and component library which was threaded into the website and product interface.
Brand elements made for sticky situations
We expanded our design system with a sweet set of illustrated stickers to enhance user delight. These were designed for in-platform communication, marketing promotions, and in some cases adding some light humor to tough conversations.
