Our approach
Today's schools and educators encounter diverse cultural obstacles on a daily basis. Propello assists them in confidently navigating contemporary curricula. The brand embodies the Explorer archetype and strives to rekindle a love for learning among both teachers and students. Inspired by the brand’s name, childlike curiosity, and passion for new possibilities, we discovered the brand’s creative platform; Sky’s the Limit.
We leaned into light-hearted imagery and color branding to soar past the competition and land the brand securely in the minds of its target audiences.
A signature Propello Purple palette captured attention in a market of institutional competitors, sparking wonder and whimsy in every user. Imaginative, outcome-focused language carried the brand’s story through every step in the customer journey, while dynamic patterns & hand-drawn elements kept the focus on a higher trajectory.
Designed to delight at every destination
The US market is Propello’s first stop in a journey to become the global standard for educational curricula. From typography that adapts to almost every language, to universally accessible platform colors and design elements, every detail of this visual system was carefully crafted to set the brand up for long-term success.
