Born out of a desire to make wedding receptions more fun, Guestie found themselves limited by their bridal party niche. They decided to expand their reach to a broader audience, but the brand needed to shed its wedding attire first – starting with its former name, Our Wedding Party. AtticSalt realigned the brand’s identity with the founder’s new vision and reposition the platform as the digital party starter for every milestone celebration.
Naming, Brand Strategy, Messaging
Identity Design, Web Design, UX/UI
Rani Sweis, Creative Direction
Kathy Morgan, Brand Strategy
David Mas, Art Direction
Lauren Carr-Gasso, Messaging
Joined by the Guestie team, we kicked the project off with a 3-day workshop followed by some immersive field research. After lots of champagne, new party pals, and some heated dance-offs, we landed on our core creative concept: “Celebrations Without Strangers.”
For a brand built on celebrations, it was important to create an energy that got everyone in on the fun. We explored some of history’s biggest bashes, party people, and celebratory traditions and landed on an art direction that was a little bit Studio 54 with a dash of Posh Spice.
Guestie makes events more fun for everyone by automagically connecting guests and taking all the “guest work” off the party host’s plate. Hundreds of names later, we met our perfect match! A name that honors the platform’s true superpower – transforming every GUEST into a BESTIE.
We crafted a dynamic brand mark and logo system that is ready to boogie. With moves like Jagger, the new Guestie brandmark (dubbed “Gigi”) doesn’t hesitate to get down with every feature of the Guestie platform.
No party brand would be complete without a responsible guide to ensure that the party never stops and that nothing ends up broken.
More than just a party, the Guestie brand is about creating unforgettable moments that come from being around people you know, trust, and love. We set out to craft an identity that captures the feel of a fiesta among friends. We brought this to life through a bokeh layered graphic system, jewel tone gradients, and imagery so dynamic you can practically hear the music playing.
Someone will be in touch very soon.