Born out of a desire to make wedding receptions more fun, Guestie found themselves limited by their bridal party niche. In order to expand their reach to a broader audience, the brand needed to shed its wedding attire – starting with its former name, Our Wedding Party. AtticSalt realigned the brand’s identity with the founder’s new vision, repositioning the platform as the digital party starter for every milestone celebration.
Naming, Brand Strategy, Messaging
Identity Design, Web Design, UX/UI
Rani Sweis, Creative Direction
Kathy Morgan, Brand Strategy
David Mas, Art Direction
Lauren Carr-Gasso, Messaging
Joined by the Guestie team, we kicked the project off with a 3-day workshop followed by some immersive field research. After lots of champagne, new party pals, and some heated dance-offs, we landed on our core creative concept: Celebrations Without Strangers.
For a brand built on good vibes, it was important to create an energy that got everyone in on the fun. We explored some of history’s biggest bashes, party people, and celebratory traditions and landed on an art direction that was a little bit Studio 54 with a dash of Posh Spice.
Guestie makes events more fun for everyone by automagically connecting guests and taking all the “guest work” off the party host’s plate. Hundreds of names later, we met our perfect match! A name that honors the platform’s true superpower – transforming every GUEST into a BESTIE.
We crafted a dynamic brand mark and logo system that is ready to boogie. With moves like Jagger, the new Guestie brandmark (dubbed “Gigi”) doesn’t hesitate to get down with every feature of the Guestie platform.
As the brand welcomes new team members to the party, our brand guide keeps the fun going without any party fouls.
More than just a party, the Guestie brand is about creating unforgettable moments with people you know, trust, and love. We set out to craft an identity that captures the feeling of a fiesta among friends, brought to life through a bokeh layered graphic system, jewel tone gradients, and imagery so dynamic you can practically hear the music playing.
Someone will be in touch very soon.