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Is It Time To Spring Clean Your Brand?

‘Tis the season for doing the twice-over vacuum, the once-a-year blind dusting, and if you’re in AZ, finally admitting that it isn’t getting any cooler and it’s probably time to turn on the A/C. Ugh.

It’s also the time when we feel energized to make a change, and quite often that mentality seeps into how we see our brands. If you’re feeling like your brand identity is a little dreary, take some time to evaluate if it’s the best choice for you!

Here are some signs that it’s time to rebrand.

Your audience is changing

Maybe the age demographic is changing, or your business has transitioned (like Uber, for example). A rebrand is necessary to convey the right message to your target audience. Updating your brand identity shows you value your customers and have a firm understanding of their wants and needs. As soon as your target market transitions, you should be looking at a rebrand immediately.

Time to shake a bad rep 

In England, Burberry gained unwanted popularity with thugs and gangs. Some bars even banned wearing Burberry to avoid potential conflict. They immediately began pouring money and effort into a huge brand overhaul to reach their desired clientele again. Perhaps you just exited a toxic partnership, or are currently being barraged by bad reviews. A new brand position and image can help you rebuild and recover.

You never got around to replacing placeholder graphics 

It’s okay, you used Fiverr and some generic logo design to make your brand come to life quickly and cheaply. And then you grew and lost track of time. Flash forward, your amateur image no longer reflects your success. It’s probably time to get a brand identity that properly represents who you are, and it’s time to trust a professional that can help you.

Everything’s really outdated… yikes

You’re trying to stay relevant but your branding looks like it’s from the early ’80s. And not in a cool way. Odds are high that your company vision has changed, and maybe your market along with it. If this is the case, your brand could surely use an update.

Your competition is killing it 

Perhaps the sh*ttiest reason behind a rebrand, but an understandable one. Knowing who your competition is, what they offer, and what you do better is the first step to positioning yourself against the competition. There is no good reason they should appear better than you. Rebranding will help reevaluate your position in the market and set your company apart visually and verbally. It’s scary, but it will make a world of difference.

It’s just… time

Times are a’changin and you just feel like it’s time to change your brand too. That’s great, we’re ready for you!

It’s true. Professionally updating a brand will take time and money, but if you ignore the signs then it may end up costing you your business. Just ask Blockbuster, Borders, and Oldsmobile.

By Rani Sweis Feb 17, 2021
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