Skor is driven by its commitment to create products that defend an active man’s skin from all of nature’s toughest elements. There are many skin care products on the market for men. Skor is the first one that actually creates winning skin from the inside out. We call it Total Body Defense.

What We Did

Logo Design, Web Design, Tagline, Brand Positioning,
Brand Voice, Visual Identity System

Marketing Collateral,
Packaging, Photography
Social Media Content


Rani Sweis, Creative Direction
Hermes Mazali & Steffan Stewart,
Art Direction
Johanna Silva, Photography


There is no shortage of skincare products in the market place. Although there are some great lines out there, none are specifically formulated for the active middle-aged man.  In our brand workshops, we defined the brand’s archetype as “The Defender” based on how it protected a man’s skin from the elements. We immersed ourselves into the lifestyle of the active man and crafted a name and identity tailored just for him.

A name with a winning edge.

Our target consumer is striving for achievement in their work, life, and hobbies. we needed a strong name with a masculine attitude. We landed on the name Skor for many reasons. Starting with the obvious, achievement occurs by scoring points and moving the needle forward. Next, the SK sound inflection audibly registered in the brain as a sharp masculine sound. And last, its representative of the product line’s dual purpose to protect a man’s SKin and coRE.

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Main Logo

Introducing The Keeper.

In many sports the goalie, aka the goal keeper, is one of the most important positions. We explored so many sports-related concepts and symbols in order to create Skor’s signature mark. The minute the pen hit the paper on this beauty we know we were looking at a winner.

Branded social content.

Being that Skor had launched as a direct to consumer product it was important that their Instagram feed was also consistent with the brand. Our team design and photography team built custom photography sets in order to capture this bold masculine appeal of Skor’s product line.




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