Skor is driven by its commitment to create products that defend an active man’s skin from all of nature’s toughest elements. There are many skin care products on the market for men. Skor is the first one that actually creates winning skin from the inside out. We call it Total Body Defense.
Logo Design, Web Design, Tagline, Brand Positioning,
Brand Voice, Visual Identity System
Social Media Content
Rani Sweis, Creative Direction
Hermes Mazali & Steffan Stewart,
Johanna Silva, Photography
Our target consumer is striving for achievement in their work, life, and hobbies. we needed a strong name with a masculine attitude. We landed on the name Skor for many reasons. Starting with the obvious, achievement occurs by scoring points and moving the needle forward. Next, the SK sound inflection audibly registered in the brain as a sharp masculine sound. And last, its representative of the product line’s dual purpose to protect a man’s SKin and coRE.
In many sports the goalie, aka the goal keeper, is one of the most important positions. We explored so many sports-related concepts and symbols in order to create Skor’s signature mark. The minute the pen hit the paper on this beauty we know we were looking at a winner.
Being that Skor had launched as a direct to consumer product it was important that their Instagram feed was also consistent with the brand. Our team design and photography team built custom photography sets in order to capture this bold masculine appeal of Skor’s product line.
Someone will be in touch very soon.