Brand Seasoning

Brand Seasoning

REINVENTING THE ART OF BRANDING

Brand Seasoning was created out of necessity by and for our team in order to help us bridge the language gap between business and design. Similar to a process Google Ventures uses called Design Sprints, Brand Seasoning is designed to make brand building interactive, fun and extremely efficient. Simply put, organizations using our methodology can expect to go from quickly go from brand chaos to clarity in 4 simple steps.

What We Did

Logo Design, Web Design, Tagline, Brand Positioning,
Visual Identity System

Product Design,
Packaging
Set Design
Photography

Team

Rani Sweis, Creative Direction
Hermes Mazali, Art Direction

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I cannot put into words the incredible things that this product has done for our business and the companies who have used it.

RANI SWEIS, CEO

Branding should be fun.

Most branding agencies have a discovery process that is likely to make watching paint dry a more exciting option for clients to spend their time. Our greatest vision was always to make branding fun, interactive and entertaining for our clients and partners. Over the years, we’ve taken common industry practices and reinvented them into an interactive tool kit that has brought the kid out of even our most stoic clients. Clients loved it so we thought our process deserved its own brand identity.

Brand Seasoning Tools Brand_Seasoning_Logos Branding Starts With Thinkbook

A different perspective on branding.

Disruptive branding is about highlighting the things that make a brand unique. Creating highly differentiated identities requires you to look at things from a different lens. From workbooks to frameworks, every tool within this arsenal was designed to do just that. So we combined them all and added our A+ calling card to create a seasoned identity for AtticSalt’s new toolkit.

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The Branding Tools

A visual language as bold as its product.

Being that the Pawgo Van was the brands most prominent visual it was important that it captured peoples’ attention. We wanted to make certain that anyone who saw the Pawgo vans immediately understood that their pets were in great hands and that we’re the cleanest in the business.

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NEXT PROJECT

DFDG Architecture

A brand realignment for one of Arizona's most dependable architecture firms. Explore Case Study

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