Brand Seasoning was created out of necessity by and for our team in order to help us bridge the language gap between business and design. Similar to a process Google Ventures uses called Design Sprints, Brand Seasoning is designed to make brand building interactive, fun and extremely efficient. Simply put, organizations using our methodology can expect to go from quickly go from brand chaos to clarity in 4 simple steps.
Logo Design, Web Design, Tagline, Brand Positioning,
Visual Identity System
Rani Sweis, Creative Direction
Hermes Mazali, Art Direction
RANI SWEIS, CEO
Most branding agencies have a discovery process that is likely to make watching paint dry a more exciting option for clients to spend their time. Our greatest vision was always to make branding fun, interactive and entertaining for our clients and partners. Over the years, we’ve taken common industry practices and reinvented them into an interactive tool kit that has brought the kid out of even our most stoic clients. Clients loved it so we thought our process deserved its own brand identity.
Disruptive branding is about highlighting the things that make a brand unique. Creating highly differentiated identities requires you to look at things from a different lens. From workbooks to frameworks, every tool within this arsenal was designed to do just that. So we combined them all and added our A+ calling card to create a seasoned identity for AtticSalt’s new toolkit.
Being that the Pawgo Van was the brands most prominent visual it was important that it captured peoples’ attention. We wanted to make certain that anyone who saw the Pawgo vans immediately understood that their pets were in great hands and that we’re the cleanest in the business.
Someone will be in touch very soon.