Aline Architecture

Aline Architecture


Aline is a Scottsdale architecture studio that creates spaces highly influenced by design and human experience. After reflecting on the eight years in business, and over 500 completed projects, the partners realized how much their company has grown since it’s humble beginnings. They also realized that their identity no longer reflected their the quality of their work or their company culture. So we set out to fix that together.

What We Did

Logo Design, Web Design, Tagline, Brand Positioning,
Brand Voice, Brand Platform
Visual Identity System

Marketing Collateral,
Packaging, Poster Design
Social Media Content


Rani Sweis, Creative Direction
Hermes Mazali, Art Direction
Rick Nulman, Copywriting
Rachel Smak, Photography

AtticSalt helped us focus in on our brand identity and message. We went from having a small studio image to a more impressive large firm presence.


Our Approach.

Aline’s core differentiator is their sole commitment to the vision of their clientele. Our team explored several concepts from mild to wild. We decided on a minimalistic and timeless approach that gave their work the full attention it deserves and reflected their keen ability to craft beautiful spaces that inspire people and their communities.

aline-scroll-img-1 aline-scroll-img-2 aline-scroll-img-3

Re-Alined At Last.

Our teams partnered together to define their brand messaging, voice, and tone. We created a tagline and web URL that felt crafted, inclusive, and reflective of their collaborative philosophy. You can now find “Inspired Architecture” at

Once we sat down with AtticSalt we understood and appreciated the overall scope of what the branding process is. They helped us focus in on our brand identity and message.

Logo - Before & After

Restructuring the entire visual system.

To create Aline’s visual language, we applied the new identity throughout every single brand touchpoint. This was important to create consistency and reinforce the brand among all platforms that Aline uses; internally and externally. We even developed a signature Aline pattern that is displayed on posters, client presentation boards, and even holiday gifts.

This new system evoked Aline’s craft and elevated approach to architecture, but we still needed a clever way to communicate their humility and transparency with their clients and partners. Alas! We designed their new business cards on a see-through frosted plastic card with a soft rounded edge.



Nobody was more excited about this new project than Niko, our Director of Barketing. Explore Case Study

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