Look at you! Your brand just scored a first date. Is it wearing a tux or a t-shirt and jeans? Prompt and punctual or fashionably late? Clammy-handed or cool, calm, and collected? And the question on everyone’s mind… will there be a next time?
That’s the magic of first dates. The anticipation of learning if that person sitting across from you is the perfect fit. Think of the best first date you’ve ever been on. There was a friendly introduction, a little awkward small talk, some baseline get-to-know-you questions, and if you’re lucky, a spark.
We all want a fairytale ending. The real magic lies in the pages in between.
You only get one chance to make a first impression. What you say can either have your dating running into your arms or as far in the opposite direction as possible. Whether a love interest or a big pitch, when the other party stops responding to your calls and messages it begs the same agonizing question:
Did I scare them away?
We get it. You’re smart, talented, and have a lot of value to your perspective partner. You’re eager to show off everything there is to know about what makes it special, and you’re proud of it, so you whip out every detail of your offering for anyone who will spare a second.
Here’s the thing: if you tell your audience everything, there are no pages left to turn. It’s a spoiler, a dead end.
The only thing you’ll be left kissing is your future with that person goodbye.
Another one bites the dust.
There’s a reason we hate talking to robots instead of real people. Canned responses don’t convert. Neither do overwhelming ones. The person who spills their entire life story on the first date will never get a second.
Giving the right information is important. Provoking curiosity is the key. Take this brilliant Lego ad for example:
A purely visual strategy may not work for every brand, but the key takeaway is clear: In a world of ever-increasing stimuli competing for ever-decreasing attention spans, the difference between success and failure is the ability to say more with less. At AtticSalt, we craft every one of your brand touchpoints with the goal of sparking delight and intrigue, not exasperation.
You get limited opportunities to captivate your target consumer. We’ll help you make them count. Dying to learn more? Contact us today!
Someone will be in touch very soon.