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Done Is Not Always Better Than Perfect

There is a great quote that states, “Done is better than perfect.”

Most of the time this is perfectly true. If you’re the type that gets overwhelmed by the magnitude of a project, therefore you never begin, then this can be a terrific mindset to adopt. It allows you release an idea into the market and test its validity. In the startup world they call this the MVP, or minimum viable product. On the contrary, what about all those times when done is just not good enough?

For instance when a structural engineer is working on a bridge or when a cardiac surgeon is reattaching a heart valve. Less than perfect means people could get severely injured or even die. In these specific situations perfect is the only option. Branding falls in that same category.

I know what you’re thinking. That’s not even close to the same thing. I won’t argue the difference in severity. However, consider the fact that our lifestyle these days is busier than ever. Furthermore in global digital economy there is surplus of options for everything. This creates more options than people have decision power for. While nobody may die if your brand isn’t perfect, it can still have detrimental negative effects on the success and future of your business.

Judgment isn’t limited to people.

If your brand doesn’t create a positive first impression and immediate connection with a prospective customer then you may potentially lose that customer for life. Consequently you’ll never be able to get back in their good graces. By the time you work out the kinds that customer may have chosen an option that got it right the first time.

Fret not, brand perfection isn’t as complicated as you may think. It’s as simple as getting started and working through all the kinks before your brand released into the world. Many times people fall into paralysis by analysis. The secret to avoid becoming the deer in the headlights is taking action.

Clients expect us to present three brand concepts in logo presentations. It’s common that we’ve experimented with about 3 dozen ideas and iterations before hand. Even if we hit immaculate conception in the first try we still continue drafting ideas. Constant creation ensures that we’ve turned over every rock to find the perfect gem. Its the only way to be certain that a brand is perfect for a company’s target audience. Curious what our process is like? Take a closer look at any of our case studies.

The last thing to consider is the dynamic environment where your brand lives. Branding is not a one-and-done solution. Just because a brand may be perfect at launch, doesn’t mean it will stay that way forever. As they say, change is the only constant and when that change occurs your brand should continue to adapt and evolve in order to maintain perfection.

By Rani Sweis Jun 05, 2018
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