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The American Brand

This year our team is celebrating America a little differently. Instead of getting wasted and nearly blowing[…]

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34 Mission Statements From The Top Brands In The World.

Writing a powerful mission statement can be a difficult task. Rightfully so, it deserves the attention becau[…]

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Brand Voice, Messaging

Simplifying Your Brand Messaging.

After my most recent keynote on branding, I was approached by an aspiring entrepreneur. He was just as nervo[…]

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Creating a meaningful brand.

Never in history has it been easier to start a business than it is today. In the digital world, all you need[…]

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Christianity: The Greatest Brand in History.

Easter is just around the corner. Billions of Christian believers around the world will gather to celebrate […]

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Is It Time To Spring Clean Your Brand?

Tis the season for doing the twice-over vacuum, the once-a-year blind dusting and- if you’re in AZ- finall[…]

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