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The Story Behind Our Name

Throughout the years that AtticSalt has been in business, we have lost count of how many times people have a[…]

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How to Command a Price Premium, Even During a Recession

Want to charge more? All you have to do is position yourself as a luxury brand. Then you charge high-end rat[…]

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How We Do: Discovery

Throughout the years of running a branding agency, I’ve seen a huge change in attitude towards our dis[…]

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Make Enemies, Win Raving Fans.

It’s tempting for newer businesses to aim for broad appeal. After all, isn’t it best to attract […]

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Christianity: The Greatest Brand in History.

Billions of Christian believers around the world virtually gathered this past Sunday to celebrate and commem[…]

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Is It Time To Spring Clean Your Brand?

Tis the season for doing the twice-over vacuum, the once-a-year blind dusting and- if you’re in AZ- finall[…]

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