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Disruptive Marketing

Make Enemies, Win Raving Fans.

It’s tempting for newer businesses to aim for broad appeal. After all, isn’t it best to attract […]

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Preparing Your Brand For a Successful Holiday Season

For many businesses, the holiday season is the most profitable time of year. You know how fast the holidays […]

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brand identity, logo design

The Elements of a Perfect Logo

Logo design is essential to your marketing and branding efforts! A well-designed logo can become a&[…]

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Partnerships, Social Impact

ChangeX Partners With AtticSalt

Even though we create positive impact for our clients every day I’ve felt a deep calling to go beyond.[…]

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How to Signal to Customers That Your Company Is Disruptive.

There has been quite a bit of talk lately about disruptive companies and their effect on industries. It&[…]

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marketing, political consumerism, politics

How to Make Your Brand Politically Relevant (Without Risking It All).

Imagine having customers or clients who advocate for your brand.  That is precisely what today’s […]

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