Writing a powerful mission statement can be a difficult task. Rightfully so, it deserves the attention because this will be the compass to guide your company into its desired future.
Seeing examples from leading brands may inspire your own, but scouring the internet to find them is tedious and a complete timesuck. To help you out, we’ve collected some of our favorites and provided them here by category.
To organize the world’s information and make it universally
accessible and useful.
To empower every person and every organization on the planet
to achieve more.
Peloton uses technology and design to connect the world through fitness, empowering people to be the best version of themselves anywhere, anytime.
To improve its customers’ financial lives so profoundly,
they couldn’t imagine going back to the old way.
To accelerate the world’s transition to sustainable energy.
To be a company that inspires and fulfills your curiosity.”
To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.
To build the Web’s most convenient, secure, cost-effective payment solution.
To increase. the GDP of the internet
To use technology to make payments safe, simple & smart.
To give people the power to share and make the world more
open and connected.
To give everyone the power to create and share ideas
and information instantly, without barriers.
To connect people with great local businesses.
To connect the world’s professionals to make them more
productive and successful.
To help humanity thrive by enabling all teams to work together effortlessly.
To help create a world where you can belong anywhere and where
people can live in a place, instead of just traveling to it.
Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.
To give people the space they need to drop the distractions of
everyday life and simply be together.
Make transportation as reliable as running water, everywhere, for everyone.
Dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.
To inspire and nurture the human spirit —
one person, one cup and one neighborhood at a time.
To refresh the world in mind, body and spirit. To inspire moments
of optimism and happiness through our brands and actions.
To create value and make a difference.
To save people money so they can live better.
The Home Depot is in the home improvement business and our goal is to provide the highest level of service, the broadest selection of products
and the most competitive prices.
To nourish people and the planet.
To offer designer eyewear at a revolutionary price,
while leading the way for socially conscious businesses.
We fulfill dreams of personal freedom –
it’s our purpose, and we take it seriously.
Bring inspiration and innovation to every athlete in the world.
To help the next generation of women develop a positive relationship
with the way they look – helping them raise their self-esteem and
realize their full potential.
Only Adobe gives everyone — from emerging artists to global brands — everything they need to design and deliver exceptional digital experiences.
To help bring creative projects to life.
To save meat. And earth.
To help people access, understand and benefit from the human genome.
Still need help writing your own? Checkout this article next:
Writing a Mission Statement That’s Worth a Damn.
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