How can digital branding boost online growth?
To help you boost online growth with digital branding, we asked marketing professionals and business owners this question for their best insights. From telling your brand story to creating a loyal customer base, there are several ways that a strong digital branding strategy can help boost conversions and growth online.
Here are 10 ways digital branding can boost your online growth:
Competition is at an all-time high right now, so it’s more important than ever to have a stronger presence and really tell your brand story, show off your personality, and celebrate your offerings in a compelling way that makes customers confident they’re spending their dollars in the right place. The digital space is evolving fast and your digital marketing strategy may change to keep up with it, but digital branding is a long-term strategy that helps build credibility, visibility, and loyalty.
It’s your chance to communicate with customers and earn their trust. Make sure it’s cohesive across the board and stay true to it because once you’ve captured the attention of your target audience, then you have essentially transformed them into a captive audience, who will read your blog posts, follow you on social platforms, and if you’re an e-commerce brand, convert into purchasers.
Greg Gillman, MuteSix
Being able to tell your brand story is an important marketing strategy for any business. Customers want to connect and engage with brands on a deeper level. Using storytelling in your marketing helps humanize your brand and makes it easier for customers to feel comfortable purchasing from you. Share stories about how your brand got started, show “behind the scenes” photos and videos that feature your employees, or have customers tell stories about how your products or services made a difference in their lives. Storytelling has become a high-effective marketing tactic all marketers need to incorporate into their overall strategies if they want to form deeper connections with customers.
Maegan Griffin, Skin Pharm
In this digital age, be sure to use every advantage at your disposal. This means, when you are regularly offering products to a steady base of customers, it’s imperative to not only collect customer feedback, but to actually implement it! Look at your customers’ purchasing patterns and create anonymous surveys that can help you better understand the products and the features that they’re looking for as their business objectives.
And then, you’ll want to ensure that once they’ve made a purchase, that they understand the product. If not, take special care to train your customer service team so that they can assist with any questions that your customers may have. This can often make all the difference in a super-competitive eCommerce environment.
Lauren Kleinman, The Quality Edit
Digital branding allows you to control the narrative on who your brand is and what you stand for. You can use various digital marketing channels to engage with your customer base one-on-one, so they know who you are. Follow industry trends and read the latest marketing material to determine the best way to brand yourself online. The key is to do it in a way that gets your target audience excited about your product and your company. The more excited they are, the more likely they are to boost your growth.
Riley Burke, Ohza Mimosas
Digital branding increases the confidence prospects have regarding your organization. The more someone sees your brand, the more reputable you become in their mind. Though they might not be ready to do business with you at the moment, when the time is right, those ongoing efforts will pay off. Customers will be more likely to input their credit card or checkout because your digital branding has done its job.
Logan Mallory, Motivosity
Digital marketing levels the playing field in your industry, allowing you to compete with more prominent brands. Work for a small firm, competing with the major companies in your industry. Many of which have millions of dollars to spend on television advertisements or national campaigns. Fortunately, there are numerous ways to outrank the significant players by implementing creative digital marketing activities.
For example, you might choose a few long-tail keywords relevant to your product or service and develop high-quality content to assist you in ranking for those keywords on search engines. Search engines aren’t concerned with the most popular brand; instead, they emphasize information that connects with the target demographic.
Axel Hernborg, Tripplo.com
Digital branding gives you multiple channels in order to access and interact with your audience online. Having a stronger presence in spaces like social media, email, blogs, etc. keeps you in the consciousness of your customers. With that comes reputation, and with reputation comes growth.
Kate Lipman, embrace Scar Therapy
Whether you’re building companies or building your personal résumé, you’re building a reputation. Stopping to evaluate and develop your personal brand can elevate your rankings online and even lead to better patterns of growth. The best digital branding strategy is still all about remaining visible to prospective customers. Consider starting with sharing relevant content, a point of view, and your expertise on platforms like LinkedIn and Twitter.
Carter Reum, M13
The buyer journey begins long before an interaction occurs. You’ll never reach your intended audience with optimization because it’s optimization that puts your site even within the realm of your intended audience. A highly effective strategy for boosting online growth is to narrow down your audience segment to who you realistically think will turn clicks into sales. Be specific and curated about who your true customer is, and give them your utmost attention. Once you’ve grasped this initial customer, you can confidently grow and branch out your consumer base.
Trey Ferro, Spot Pet Insurance
When customers feel a personal connection to your brand, they’re more likely to return in the future and recommend you to others. Loyal customers are essential for any business as they’re more likely to be repeat buyers and provide valuable word-of-mouth marketing. Digital branding is the perfect way to build these kinds of connections with your customers — it allows you to communicate with them directly and show them what makes your company unique.
Peter Lucas, Relocate to Andorra
In a world of endless distractions and digital clutter, showing up is no longer good enough. You need to stand out to survive. The right brand identity partner helps you command consumer attention with a clear, consistent, and compelling story about what makes your brand different.
Ready to create a digital brand that gets your consumers talking in all the right ways? AtticSalt is here to help.
Someone will be in touch very soon.